About

About

Basel Studio31 is a creative studio that develops engaging narratives and experiences on the web. We build identity through the impact of design and the power of language, creating a unique ecosystem for each client.

A website is where a brand is seen first and judged fastest. We treat each one as a complete piece: structure, interface, motion and words designed together, so nothing feels added afterwards.

We do not start from templates. Each project begins inside the client's own environment, with the space, the product and the people, and adapts to what the business needs.

  • Authorship

    Every site is an original. Nothing is carried over from one brand to the next.

  • Environment

    We design from the client's real setting: the place, the product, the people behind it.

  • Adaptation

    The scope follows what the business needs, at the stage it is in.

Practice

Before any layout, we decide what the site has to do. Who arrives, what they are looking for, and the shortest path between the two.

  • Discovery and positioning
  • Sitemap and user flows
  • Content structure
  • Wireframes

The visual layer, designed from the brand outward. Typography, grid, image and colour are set for this client and nobody else.

  • Art direction
  • Web design, desktop and mobile
  • Design system
  • Brand refinement for screen

Transitions, scroll and small interactions that give the site a pace of its own and keep it fast.

  • Scroll and page transitions
  • Micro-interactions
  • Launch video
  • Performance-minded animation

Copy written for the page it lives on. Clear about what you offer, in a tone your customers recognise.

  • Brand narrative
  • Website copy in Portuguese and English
  • Naming of sections and offers
  • Tone of voice

We build the site, put it online and make sure it can be found by the people who should find it.

  • Development
  • SEO foundations
  • Performance and analytics
  • Launch support

Process

  1. Immersion

    We learn the business from the inside: the space, the offer, the customers you want more of.

  2. Architecture

    We define what the site must do and draw its structure before designing a single screen.

  3. Design and build

    Design and code move together, and you review each stage as it takes shape.

  4. Launch

    The site goes live, and your brand starts being found.